Welcome to the 3rd piece of our FIVE part series on:
IPA’s you should be doing every day and HOW to do them
Welcome to the 3rd of our FIVE part series on “IPA’S you should be doing every day and HOW to do them. If you missed parts one & two check them out! Today we are talking all about CONTENT! Love it or hate it creating content is a vital part of your business. It’s how you connect, it’s what you share, it’s how you ad value, its the face of your business. I love this quote ” If you’re not putting out relevant content, in relevant places than you don’t exist.” – Gary Vaynerchuk So what is relevant content and what are the relevant places?
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Content
Relevant content is anything that is going to connect with your “who” if you haven’t found your “who” check out this blog post. We shouldn’t just post content for the sake of posting content, it should be a form of building a relationship, fixing a problem, or filling a need. Create content that your “who” wants to see and put it in places that they will see it! How do you do that?
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EOL Content
Making content is our jam! We have a blog post for content hacks here, Plus tons of training on this on our site and on our Facebook page. We create relevant content so that you always have something to share, you can focus your time elsewhere, and your business always looks professional. Utilizing these tools is going to be your best buddy, and will really help you stay consistent, relevant, and in front of your target market. We recommend getting familiar with all that you have access to by visiting the support site.
Where to Post
So you have the content now what? Pick the platform! As much as I believe that everyone should be everywhere, I don’t always think this is the right course of action. I believe we need to be wise with what season we are in, the goals we have, and our level of efficiency. If you absolutely cannot stand Instagram and hate every second that you’re on it, I’m giving you permission to never use it again. I am all about leading with your strengths! Maybe a blog is going to be your thing, a Facebook group, IG T.V, Tik Toc, email marketing, in-person business meetings, video meetings whatever it is learn how to do it well. When you get really good at that one thing then move on to the next, and keep adding what feels right for your business.
How To Post
Because content can feel a bit overwhelming postings need a strategy, which is why the IPA Calendar is so important. This gives you a blueprint that has room for you to make it personal to what you want to accomplish.
For example:
> If you want to get really intentional and focused on building your Facebook group, plan out your content for the month and schedule it! (you can do this through the Facebook website).
> If you want to build your Instagram use something like planoly to plan it.
> If you want to get better at video meetings – Pre-schedule meetings in zoom to hold yourself accountable and MAKE your presentations (Keynotes is a great platform to do so if you have a Mac)
> If you want to become a boss at email marketing (learn your CRM) and create a plan to get out those emails!
> If in-person meetings are your jam how are you going to book those meetings? (we love this online planner) and what content are you going to share?
You don’t have to be perfect to get started. We are all about taking imperfect action, and we give you all the tools to do so. Just take action EVERYDAY! Don’t let content overwhelm you, remind yourself of your why, and plow on friend because we have another blog post coming for you all on…
Adding Value!
Have a Fabulous day friends!
xoxo,